Who Is BigXthaPlug?
BigXthaPlug is a Dallas-born rapper who turned a viral moment into a full-fledged music career. Born Xavier Landum, he is known for his deep, commanding voice and hits like “Texas,” “Mmhmm,” and “The Largest” . In 2024, he released his second studio album, Take Care, which debuted at No. 8 on the Billboard 200, and he was named to XXL’s 2024 Freshman Class .
His journey to success was not straightforward. Before music, BigXthaPlug was a promising football player whose path shifted after legal troubles and time in prison. It was during a stint in solitary confinement that he began writing rhymes on medical forms, a decision that eventually led him to become one of Texas’s most prominent rap voices of the 2020s .
Quick Facts
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Early Life and Background
Xavier Landum grew up in Dallas, Texas, where he was a standout football player in high school. Music was not part of his original plan—he envisioned a future in sports . However, his behavior off the field derailed those ambitions, and he found himself dealing drugs to make ends meet. Multiple arrests followed, and at one point, he was incarcerated on his son’s first birthday .
That prison stint became a turning point. Placed in solitary confinement, Landum struggled mentally until other inmates encouraged him to write. He began requesting blank medical forms and filling them with rhymes, discovering a talent for storytelling that would later define his career .
BigXthaPlug’s Career Journey
From Prison Rhymes to Viral Hits
After his release, BigXthaPlug began recording music seriously. His deep voice and vivid, street-level storytelling quickly set him apart from other Dallas rappers . Early releases like the EP The Biggest (2023) and the album Amar built a regional following. The single “Texas” became a viral sensation on TikTok, introducing him to a national audience .
Breakthrough: “Mmhmm” and Take Care
The momentum continued with “Mmhmm,” which became his first Billboard Hot 100 entry . In October 2024, he released Take Care, his second studio album, independently via UnitedMasters . The album debuted at No. 8 on the Billboard 200 with 48,000 album-equivalent units, including 62.77 million on-demand streams in its first week . It later received a deluxe edition in January 2025 .
600 Entertainment and the Texas Collective
Beyond his solo work, BigXthaPlug founded 600 Entertainment, a label and collective launched in 2023 . Described by Rolling Stone as “more like a family than a label,” 600 Entertainment brings together Texas artists including Ro$ama, Yung Hood, KaineMusic, MurdaGang PB, and KevanGotBandz . In 2024, the label released Meet the 6ixers, a compilation mixtape that introduced BigX’s roster to a wider audience . A later release, 6WA (2026), featured Snoop Dogg and The D.O.C. .
BigXthaPlug views his role as a CEO and collaborator, helping artists navigate the industry while building a unified Texas movement .
Major Projects and Discography
Key Singles
- “Texas” — Viral breakthrough; TikTok success
- “Mmhmm” — Billboard Hot 100 entry; one of his most-streamed tracks
- “The Largest” — Lead single from Take Care; released August 2024
- “Change Me” — Second single from Take Care
Net Worth and Income Sources
What Is BigXthaPlug’s Net Worth?
Public estimates place BigXthaPlug’s net worth at approximately $1.7 million** as of late 2025, according to Distractify, which cites The Superions . Another estimate from Blavity (April 2026) places his net worth in the **$1 million to $2 million range, citing Magazinevalve .
It is important to note that celebrity net worth figures are estimates, not audited financial statements. These figures were published after 2024 and reflect his financial position at the time of publication, not necessarily his 2024 status.
How BigXthaPlug Makes Money
BigXthaPlug’s income comes primarily from music-related activities:
Music Sales and Streaming: His albums and singles generate revenue through streaming platforms and digital sales. Take Care debuted with over 62 million first-week streams .
Touring and Live Performances: The Take Care Tour in late 2024 included stops at venues like Mercury Ballroom in Louisville and Eastside Bowl in Nashville . He also performed at major festivals including Lollapalooza, Bonnaroo, and One MusicFest in 2024 .
600 Entertainment Label: As the founder of his own label, BigXthaPlug has a financial stake in his artists’ success, though specific revenue figures are not publicly disclosed .
Brand Partnerships: He has appeared in an Adidas Originals campaign for the Adistar XLG sneaker . Blavity claims his brand deals bring in over $100,000 annually, mentioning partnerships with Wing Stop, PrizePicks, and Patrón Tequila—though these claims have not been independently verified .
Important Caveat on Financial Information
No official financial disclosures exist for BigXthaPlug. All net worth figures are third-party estimates. Streaming numbers and tour activity do not directly translate to personal income, as payouts depend on label splits, distribution deals, and other factors.
Awards and Recognition
- XXL 2024 Freshman Class — Named to the annual list of rising hip-hop artists in June 2024
- Amazon Music Breakthrough Artist of the Year (2024) — Recognized by Amazon Music in August 2024
- Billboard Hip-Hop Live ’24 — Co-headlined the September 2024 concert event in Brooklyn
Personal Life
BigXthaPlug is a father—he has spoken about being incarcerated on his son’s first birthday, a moment that motivated his turn toward music . He generally keeps his family life private and does not share extensive personal details publicly.
Social Media
What Is BigXthaPlug Doing Now?
As of 2026, BigXthaPlug continues to release music and expand his artistic range. He released I Hope You’re Happy in 2025, a country-influenced album featuring collaborations with Luke Combs, Jelly Roll, Ella Langley, and others . In March 2026, he dropped 6WA, a mixtape through 600 Entertainment featuring Snoop Dogg and The D.O.C. . He was also featured on the cover of Rolling Stone in 2026 .
In August 2026, BigXthaPlug was arrested in Texas on charges including driving while intoxicated, marijuana possession, and illegal firearm possession . The case is ongoing.
Frequently Asked Questions
What is BigXthaPlug’s real name?
His real name is Xavier Landum .
How old is BigXthaPlug?
He was born on May 12, 1998, making him 28 years old as of 2026 .
What is BigXthaPlug’s net worth?
Public estimates place his net worth at approximately $1.7 million, though this is an unverified estimate from third-party sources .
What is BigXthaPlug known for?
He is known for viral hits like “Texas” and “Mmhmm,” his Take Care album, and his role as founder of 600 Entertainment .
Where is BigXthaPlug from?
Does BigXthaPlug own a record label?
Yes, he founded 600 Entertainment in 2023, which serves as both a label and a collective for Texas artists .
What was BigXthaPlug’s biggest album?
Take Care (2024) debuted at No. 8 on the Billboard 200, his highest charting album to date .
Conclusion
BigXthaPlug’s story is one of transformation—from a football hopeful derailed by legal troubles to a charting rapper and label CEO. His 2024 breakthrough with Take Care, combined with his XXL Freshman recognition and growing 600 Entertainment roster, positioned him as a significant force in Southern rap. While his exact net worth remains unverified, his career trajectory and expanding business ventures suggest continued financial growth. What sets him apart is not just his distinctive voice, but his commitment to building a collective that elevates other Texas artists alongside him.
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